Mums Say Family Photos Are Their Most Prized Possessions

Family photos are the most prized possessions to mums, according to new research findings from creative software developer, Serif. It found 75% feel photos are more important than their mobile phone, car or bike, and credit card. Two thirds said they take more photographs compared to five years ago.

The poll* of 2,000 mums across the UK also revealed that, when asked what pictures they would rather save from a burning fire, 74% chose baby snaps followed by wedding (17%), pet (8%) and friends (2%).
The study was commissioned to examine mums’ attitudes in conjunction with the launch of CraftArtist Baby Photos on 21st January 2011. This new digital crafting package from Serif is perfect for parents who want to create and print photobooks, cards, invitations and other baby-related projects from a PC at home, whilst having fun and saving money.

The survey also showed that almost half are most likely to share pictures of their baby with friends and family on Facebook (49%), followed by photo albums (43%), and email (37%). Two thirds would design and print their own photobooks from home if they knew how to. Over 35% said they do not use online digital photo websites to make albums but would really like to make their own. 22% said they have used such websites but wish they could personalise them more.

“Most parents feel their children grow up too fast and that those baby milestones, such as first words and first steps, are often the most precious,” says Gary Bates, Managing Director at Serif. “With the majority of households in the UK owning a digital camera, more and more mums are taking pictures of their children, right from birth, to preserve and relive precious moments. Sadly, many are left forgotten on the hard drive, or only rediscovered years later. CraftArtist Baby Photos is an affordable way for parents to have creative fun celebrating and sharing those special memories they captured on camera.”

CraftArtist Baby Photos costs £19.99 and is compatible with Windows 7/Vista/XP. It is available directly from Serif at www.serif.com and from major retailers including Amazon and PC World.

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